How we help Deep Blue Health grow ~50% per month with a small team
Deep Blue Health is a New Zealand direct-to-consumer supplement brand with 20+ years of product expertise and 50,000+ customers. They had a strong product line and a loyal retention base — but a gap on the acquisition side that was holding back growth.
Retention was strong. Acquisition had stalled.
When I (Tom Hall-Taylor) started working with Deep Blue Health and founder Tony Lawton, the business had a great product and a loyal customer base — but the marketing function had gaps. Email and retention were running. Paid ads weren't really being driven. SEO was underinvested. Growth had plateaued.
The bet we made was simple: combine acquisition and retention into one system, run by one operator with AI leverage. Instead of isolated channels, everything feeds each other — paid drives new customers, email retains them, SEO compounds, website improvements lift conversion across all of it.
Tony committed to a more aggressive stance on growth. I built and ran the system end-to-end. Every week we keep a close eye on cost per acquisition, new vs returning customer revenue, and whether paid spend is actually bringing in incremental customers — not just hitting vanity ROAS numbers.
One operator. One integrated system. All channels.
On pace for 100% growth in 3 months
The business is currently scaling at roughly 50% growth per month. The goal is 100% growth over three months, and we're currently on pace for it. None of this is guaranteed — but it's happening because the fundamentals are in place and the system keeps compounding.
We're doing this with a small team and high productivity per person. The system gets more refined every month. The better the data and playbooks get, the easier it is to scale without adding headcount.
Next is international expansion. Tony's expertise is in product, operations, and regulatory — markets he can lead into. Junction AI's job is to align the growth engine with those market entries so new-market launches have a real distribution plan behind them, not just a product listing.
Combined systems. Honest data. Founder leaning in.
Most agencies run one channel. We run the whole acquisition-and-retention system as one thing, which means a win in paid feeds email, a win in SEO lowers cost per acquisition, a win in website CRO lifts every channel.
The reporting layer keeps us honest. Weekly reports separate new customer revenue from returning customer revenue, and true incremental ROAS from vanity attribution. It's the number operators actually need to make decisions, not the number designed to justify a retainer.
And it works because Tony decided to grow the business and gave the system the room to do its job. The combination is what unlocks the pace.
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